Privacy Policy

Last updated: July 27, 2026

Bonafide Pools, which operates as Bonafide Custom Pools (“Bonafide,” “we,” “us,” or “our”), operates the website bonafidecustompools.com (the “Site”). We are a custom pool builder serving Jacksonville, Gainesville, and the surrounding areas of North Florida.

This Privacy Policy explains what information we collect when you visit or use the Site, how we use it, who we share it with, and the choices you have. By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.

Information We Collect

Information you provide to us. When you request a quote, fill out a form, call us, or otherwise contact us, we collect the information you choose to share, such as your name, email address, phone number, address or project location, and details about your pool project.

Information collected automatically. When you visit the Site, we and our service providers may automatically collect certain technical information, including your IP address and approximate geographic location, device and browser type, the pages you visit, the time and date of your visit, time spent on pages, and the website or ad that referred you. Some of this information is collected through cookies and similar tracking technologies described below.

Cookies, Tracking Technologies, and Your Consent

A cookie is a small file placed on your device. We use cookies and similar technologies (such as pixels and tags) to operate the Site, understand how it is used, and support our advertising.

When you first visit the Site, we present a consent banner that lets you Accept All, Reject All, or Customise your cookie preferences. We group cookies into the following categories:

• Essential cookies. Required for the Site to function, such as page navigation and security. These are always active and cannot be switched off.
• Analytics and performance cookies. Help us understand how visitors use the Site so we can improve it. We use Google Analytics for this purpose.
• Advertising and marketing cookies. Allow us and our advertising partners to measure and deliver relevant ads and to understand which ads lead to inquiries. These include Google Ads, Google Local Services (Google Guaranteed), and the Meta (Facebook and Instagram) advertising pixel.

Non-essential cookies (analytics, advertising, and marketing) are not activated until you provide consent through the banner. If you select Reject All, or close the banner without accepting, we do not load those non-essential cookies. If you choose Customise, we honor the specific categories you allow. You can change or withdraw your choice at any time by returning to the banner or by adjusting your browser settings to block or delete cookies.

How We Use Your Information

We use the information we collect to respond to your inquiries and requests, communicate with you about your project, schedule consultations and appointments, send you marketing and promotional messages you have agreed to receive, operate and improve the Site, analyze traffic and performance, deliver and measure advertising, and comply with our legal obligations.

Advertising and Analytics

We work with third-party advertising and analytics providers, including Google and Meta, to show you ads for our services on their platforms and on other sites and apps, and to measure how those ads perform. These providers may use cookies and pixels to collect information about your activity over time and across websites, subject to your consent as described above. You can learn about and control ad personalization through Google Ads Settings and Meta’s ad preference tools, and through the consent banner on our Site.

How We Share Your Information

We do not sell your personal information. We share information only as needed to run our business, including with:

• Service providers and subcontractors who help us operate the Site, run marketing, and deliver our services, and who are permitted to use the information only for those purposes.
• Advertising and analytics partners, such as Google and Meta, subject to your cookie consent.
• Legal and safety recipients, when we believe disclosure is required by law, legal process, or to protect our rights, property, or safety or that of others.
• A successor entity, in connection with a merger, acquisition, or sale of assets.

Text Messages and Phone Communications

If you provide your phone number and consent to be contacted, you agree that we may call or send you text messages about your inquiry or project, consistent with the Telephone Consumer Protection Act (TCPA). Message and data rates may apply. You can opt out of text messages at any time by replying STOP, and you can ask us to stop calling by telling us during any call.

Data Retention

We keep personal information for as long as needed to provide our services, respond to your requests, meet our legal and recordkeeping obligations, and resolve disputes. When we no longer need it, we take reasonable steps to delete or de-identify it.

Your Privacy Choices and Rights

You can unsubscribe from marketing emails using the link in any message, reply STOP to opt out of text messages, adjust or reject cookies through our consent banner or your browser settings, and request access to or deletion of the personal information we hold about you by contacting us using the details below. We will respond consistent with applicable law.

Children’s Privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

Third-Party Links

The Site may link to third-party websites and services that we do not control. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Changes are effective when posted.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

Bonafide Pools (Bonafide Custom Pools) Jacksonville, Florida Phone: (904) 712-9788 Email: bbakerbonafidepools@outlook.com License #RP0032063 / CPC 1460762

This Privacy Policy is governed by the laws of the State of Florida.